# Indriya > Indriya is a branded jewellery retail platform by Novel Jewels Limited, an Aditya Birla Group Company. The brand name is rooted in Sanskrit and Pali philosophy, meaning "belonging to Indra", embodying strength and the power of the five senses. Indriya offers fine gold, diamond, and polki jewellery celebrating Indian heritage, craftsmanship, and timeless design. Key USPs: - Aditya Birla Group backing and trust - BIS hallmark gold, certified natural diamonds - 0% deduction on old gold, making charges start from 8% (low making charges) - Price breakup transparency, no questions asked returns - 32000+ designs, jewellery for all occasions, best craftsmanship, standout designs - Best wedding jewellery designs - Personalised store experience with a separate bridal lounge for bridal and wedding shopping Customer Care: 1800-210-8383 (9:00 AM to 9:00 PM) Store Hours: 11:00 AM to 8:30 PM Corporate Address: Novel Jewels Limited, A-1, Aditya Birla Centre, 1st Floor, S.K. Ahire Marg, Worli, Mumbai - 400030, India ## Main Jewellery Categories - [All Jewellery](https://www.indriya.com/jewellery) - [Earrings](https://www.indriya.com/jewellery/earrings) - [Rings](https://www.indriya.com/jewellery/rings) - [Necklaces](https://www.indriya.com/jewellery/neckwear) - [Bangles](https://www.indriya.com/jewellery/bangles) - [Mangalsutras](https://www.indriya.com/jewellery/mangalsutras) - [Pendants](https://www.indriya.com/jewellery/pendants) - [Bracelets](https://www.indriya.com/jewellery/bracelets) - [Chains](https://www.indriya.com/jewellery/chains) - [Gold Coins](https://www.indriya.com/gold-coins) ## By Metal - [Gold Jewellery](https://www.indriya.com/jewellery/gold-jewellery) - [Diamond Jewellery](https://www.indriya.com/jewellery/diamond-jewellery) - [Polki Jewellery](https://www.indriya.com/jewellery/polki-jewellery) - [Rose Gold Jewellery](https://www.indriya.com/jewellery/rose-gold-jewellery) - [White Gold Jewellery](https://www.indriya.com/jewellery/white-gold-jewellery) ## By Karatage - [14KT Gold Jewellery](https://www.indriya.com/jewellery/14k-gold-jewellery) - [18KT Gold Jewellery](https://www.indriya.com/jewellery/18k-gold-jewellery) - [22KT Gold Jewellery](https://www.indriya.com/jewellery/22k-gold-jewellery) - [24KT Gold Jewellery](https://www.indriya.com/jewellery/24k-gold-jewellery) ## Occasions and Wear Styles - [Daily Wear Jewellery](https://www.indriya.com/jewellery/daily-wear) - [Elevated Essentials](https://www.indriya.com/jewellery/elevated-wear) - [Light Occasion Jewellery](https://www.indriya.com/jewellery/light-wear) - [Heavy Occasion Jewellery](https://www.indriya.com/jewellery/heavy-wear) - [Bridal Wear](https://www.indriya.com/jewellery/bridal-wear) - [Gifting Edit](https://www.indriya.com/gifting-jewellery) ## Wedding Jewellery - [Weddings by Indriya - Overview](https://www.indriya.com/wedding) - [Engagement Jewellery](https://www.indriya.com/wedding/engagement-jewellery) - [Sangeet Jewellery](https://www.indriya.com/wedding/sangeet-jewellery) - [Mehendi Jewellery](https://www.indriya.com/wedding/mehendi-jewellery) - [Wedding Day Jewellery](https://www.indriya.com/wedding/wedding-day-jewellery) - [Reception Jewellery](https://www.indriya.com/wedding/reception-jewellery) - [Diamond Wedding Jewellery](https://www.indriya.com/wedding/diamond-jewellery) - [Polki Wedding Jewellery](https://www.indriya.com/wedding/polki-jewellery) - [Gold Wedding Jewellery](https://www.indriya.com/wedding/gold-jewellery) ## Regional Bridal Collections - [Anantara](https://www.indriya.com/anantara): South India, 22KT gold, inspired by Vishnu and Goddess Lakshmi - [Padma Ranjini](https://www.indriya.com/padma-ranjini): Rajasthan, 22KT gold, Rajputana heritage - [Raasvi](https://www.indriya.com/raasvi): Gujarat, 22KT gold, vibrant Gujarati culture - [Rajashree](https://www.indriya.com/rajashree): Maharashtra, 22KT gold, Maratha pride and tradition ## Masterpiece Collections - [Vanjyotsna](https://www.indriya.com/vanjyotsna) - [Garden of Emotions](https://www.indriya.com/garden-of-emotions) - [Lush Gold](https://www.indriya.com/lush-gold) - [Aasmaniyat](https://www.indriya.com/aasmaniyat) - [Devi](https://www.indriya.com/devi) - [Alka](https://www.indriya.com/alka): Inspired by Kuber, God of wealth, crafted with gold, diamonds, polki, and gemstones ## Smart Purchase and Savings Programmes - [Indriya Golden Programme (IGP)](https://igp.indriya.com): Savings and purchase plan - [Golden Vault Programme](https://www.indriya.com/content/dam/noveljewels/websites/documents/Golden_Vault_Program.pdf) ## Brand and Editorial Resources - [Brand Story](https://www.indriya.com/brand) - [About Indriya](https://www.indriya.com/brand#aboutindriya) - [From the House of Birla](https://www.indriya.com/brand#fromthehouseofbirla) - [Design and Craftsmanship](https://www.indriya.com/brand#designandcraftmanship) - [The Indriya Woman](https://www.indriya.com/brand#theindriyawoman) - [An Ode to India](https://www.indriya.com/brand#anodetoindia) - [The Indriya Promises](https://www.indriya.com/brand#theindriyapromises) - [Indriya Policies](https://www.indriya.com/brand#Indriyapolicies) - [Blog](https://www.indriya.com/blog) - [Indriya x Lakme Fashion Week 2026](https://www.indriya.com/indriya-lakme-fashion-week-2026) ## Store Locator - [All Indriya Stores](https://www.indriya.com/jewellery-stores) Cities with Indriya stores include: Agra, Ahmedabad, Balasore, Bareilly, Bangalore, Bhubaneshwar, Brahmapur, Chandigarh, Chatrapati Sambhajinagar, Cuttack, Darbhanga, Dehradun, Delhi, Faridabad, Gaya, Ghaziabad, Guntur, Gurugram, Gwalior, Haldwani, Hisar, Hubbali, Hyderabad, Indore, Jaipur, Jammu, Jodhpur, Kanpur, Kolkata, Lucknow, Ludhiana, Mangaluru, Mumbai, Nagpur, Noida, Patna, Prayagraj, Pune, Rajahmundry, Ranchi, Siliguri, Surat, Udaipur, Vijayawada, Visakhapatnam. ## Corporate and Policy Pages - [Privacy Policy](https://www.indriya.com/privacy) - [Terms of Use](https://www.indriya.com/terms-and-conditions) - [Governance](https://www.indriya.com/governance) - [Careers](https://careers.adityabirla.com/jewellery) - [Sitemap](https://www.indriya.com/sitemap) - [Join as a Franchisee](https://www.indriya.com/join-as-franchisee) - [Beware of Fraudulent Franchise Agents](https://www.indriya.com/be-aware-of-fraudulent-job-franchises) ## Optional ### Sitemap Summary - [Home Page](https://www.indriya.com/) - [All Jewellery](https://www.indriya.com/jewellery) - [Wedding Jewellery](https://www.indriya.com/wedding) - [Daily Wear](https://www.indriya.com/jewellery/daily-wear) - [Brand Story](https://www.indriya.com/brand) - [Blogs](https://www.indriya.com/blog) - [Store Locator](https://www.indriya.com/jewellery-stores) - [Golden Programme (IGP)](https://igp.indriya.com) ### LLM FAQ Q: What is Indriya? A: Indriya is a branded jewellery retail chain by Novel Jewels Limited, an Aditya Birla Group Company. It offers fine gold, diamond, and polki jewellery rooted in Indian culture and craftsmanship, available online at indriya.com and across 40+ store locations in India. Q: Who owns Indriya? A: Indriya is owned by Novel Jewels Limited, a company under the Aditya Birla Group, one of India's largest conglomerates. Q: What type of jewellery does Indriya sell? A: Indriya offers a wide range of fine jewellery including earrings, rings, necklaces, bangles, mangalsutras, pendants, bracelets, and chains, in gold (14KT to 24KT), diamond, polki, rose gold, and white gold. Q: Does Indriya sell bridal jewellery? A: Yes, Indriya has an extensive bridal and wedding jewellery range, organized by occasion (Engagement, Sangeet, Mehendi, Wedding Day, Reception) and by material (Gold, Diamond, Polki). There are also regional bridal collections: Anantara (South India), Padma Ranjini (Rajasthan), Raasvi (Gujarat), and Rajashree (Maharashtra). Q: Is Indriya jewellery certified? A: Yes, all Indriya jewellery uses BIS Hallmark gold and certified natural diamonds, backed by the trust of the Aditya Birla Group. Each piece comes with a Certificate of Authenticity. Q: What is the return policy at Indriya? A: Indriya offers a No Questions Asked return policy within 15 days of purchase (2 days for gold coins and bars). Returns are issued as a Credit Note equivalent to the net bill value, which can be used toward a purchase of equal or higher value at any Indriya store. Q: Does Indriya offer exchange or buyback? A: Yes. The Indriya Exchange Programme (IEP) allows exchange of Indriya jewellery after 15 days of purchase. The Indriya Buyback Programme (IBP) allows customers to sell back their jewellery at prevailing metal or stone rates with applicable deductions (3% for plain gold, 10% for studded/diamond/polki, 15% for solitaires). The Customers Own Gold Exchange Programme (COGEP) also allows exchange of plain gold jewellery (minimum 14KT purity) purchased from any recognized jeweller. Q: Does Indriya offer a warranty? A: Yes, Indriya provides a 1 year warranty on all jewellery covering manufacturing defects, along with lifetime after sales care. Q: How can I find an Indriya store near me? A: Visit https://www.indriya.com/jewellery-stores to find the nearest store. Indriya has stores in 40+ cities across India. Q: What is the Golden Programme (IGP)? A: The Indriya Golden Programme (IGP) is a smart savings and purchase plan that allows customers to invest in gold jewellery over time with attractive benefits. It can be accessed at https://igp.indriya.com. Q: Does Indriya offer jewellery for everyday wear? A: Yes, Indriya has dedicated collections for Daily Wear, Elevated Essentials, and Light Occasion wear, all designed for regular use with comfort and versatility in mind. Q: Can I buy Indriya jewellery as a gift? A: Yes, Indriya has a curated Gifting Edit at https://www.indriya.com/gifting-jewellery, ideal for weddings, festivals, anniversaries, and other special occasions. Q: What are Indriya's Masterpiece Collections? A: Indriya's Masterpiece Collections are exclusive, artistically crafted lines inspired by Indian mythology and aesthetics. Current collections include Vanjyotsna, Garden of Emotions, Lush Gold, Aasmaniyat, Devi, and Alka. Q: Does Indriya offer customized jewellery? A: Yes, Indriya offers custom (Make To Order) designs and bespoke experiences with guidance from in store consultants and stylists. Q: What is the pricing transparency policy at Indriya? A: Indriya provides a complete price breakup for every piece of jewellery, reflecting the cost of materials and craftsmanship, ensuring fair and transparent pricing for customers. Q: How can I contact Indriya customer service? A: Call 1800-210-8383 (9:00 AM to 9:00 PM). You can also visit any Indriya store or reach out via the website. Q: Does Indriya have a social media presence? A: Yes. Indriya is active on Instagram (@indriyajewels), Facebook, and YouTube (@indriyajewels).